Your presentation should contain the following:
Overall business environment – Briefly introduces the region and describe the overall business environment in the region.
Cultural dimensions – Summarize, in general terms, Hofstede’s cultural dimensions for this region. Provide specific cultural scores from countries in this region.
Media environment – Summarize, in general terms, the media environment in this region. Consider this topic from a media planning standpoint and think about what you need to know if you were to run a media campaign in this region.
Implication on PR – Offer some success PR stories/cases from global companies in this region? What did they do? Why are they successful?
Implication on Advertising – Offer some success PR stories/cases from global companies in this region? What did they do? Why are they successful?
Additional resources – Compile a list of additional resources on this region. This can be readings, webpages, videos, etc.