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Strategic Communication: PR and Advertising: STR405 Group Project

A resource guide for research in marketing, advertising, and public relations

Global Strategic Communication Briefings Research

Your presentation should contain the following:

Overall business environment – Briefly introduces the region and describe the overall business environment in the region.


Cultural dimensions – Summarize, in general terms, Hofstede’s cultural dimensions for this region. Provide specific cultural scores from countries in this region.


Media environment – Summarize, in general terms, the media environment in this region. Consider this topic from a media planning standpoint and think about what you need to know if you were to run a media campaign in this region.


‚ÄčImplication on PR – Offer some success PR stories/cases from global companies in this region? What did they do? Why are they successful?

Implication on Advertising –  Offer some success PR stories/cases from global companies in this region? What did they do? Why are they successful?


Additional resources – Compile a list of additional resources on this region. This can be readings, webpages, videos, etc.

Citing Resources:

Visiting Instruction Librarian

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