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Strategic Communication: PR and Advertising: STR 222 Principles of Strat Comm

A resource guide for research in marketing, advertising, and public relations

Worksheets

Introduction to Simmons Insights - a consumer research statistical tool

Introduction to SimplyAnalytics - a geo-spatial market research statistical tool

Where to access Simmons and SimplyAnalytics

Go to this LibGuide's Market Research Tab to locate these two statistical databases.

Databases for Class Session

CONTACT

Email Butler University Libraries
Irwin Library: 317-940-9227
Science Library: 317-940-9937
CAT: 317-940-8575

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