Quantitative - information collected and numerically represented
Qualitative - information collected by observation & interpretive approaches
Source: Accredited in Public Relations presentation.
Commercial Research - Research conducted by commercial companies. Businesses purchase this research to gain a competitive edge in their market areas.
Examples of commercial research companies:
"Grey Literature are materials and research produced by organizations outside of the traditional commercial or academic publishing distribution channels." Grey Literature includes:
Producers of Grey Literature include:
Wikipedia contributors. (2018, April 22). Grey literature. In Wikipedia, The Free Encyclopedia. Retrieved 12:19, September 9, 2018, from https://en.wikipedia.org/w/index.php?title=Grey_literature&oldid=837672993
Trade publication/media articles - “How to do it well”, “This is how we did it” articles written by practitioners
Search the databases on this page to find scholarly and professional/trade articles on marketing, advertising, and public relations topics. Strategic Communication subjects spread over many disciplines - communication, business, government, etc.. This page lists key databases to find these articles.
Harvard Business Publishing has strict licensing terms regarding access and use of its case studies and articles. Harvard does not sell its cases to libraries. In addition, the cases cannot be placed on reserve at the library or distributed via interlibrary loan. To learn more about obtaining materials from Harvard Business Publishing, go to the site for Harvard Business Publishing for Educators (linked below).
*If you do not want to require your students to purchase commercial cases, such as those from Harvard Business Publishing, consider using one of the free resources linked on this LibGuide.
Browse these professional journals to keep current on what what is happening in the strat comm world.
Here is a sampling of strat comm academic/research journals: