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Strategic Communication: PR and Advertising: Advertising Images / Videos

A resource guide for research in marketing, advertising, and public relations

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Copyright - It's Important!

Copyright and Image Attribution

If you include an image or video in your paper or project from the sites on this page, they are all protected by copyright. While using public domain images or images with creative commons licensing is a best practice, if you do include an image or video from one of these sites, at the minimum, you need to provide proper attribution for it.  

The format for image attribution should look like:

PSA print ad for Prediabetes

Type 2 Diabetes Prevention by Centers for Disease Control and Prevention (CDC), American Medical Association (AMA), n.d.

Title of image/video [linked to original image], by Author [linked to profile page], Date (if known, or n.d. if not known)


Inclusion of such an image may or may not be allowable under the Doctrine of Fair Use.  Read about the factors that make up Fair Use on our Copyright:  Fair Use LibGuide.

So, in conclusion:

  • All images and video are copyrighted.
  • Whenever, possible, use images that have been designated for the public domain or have Creative Commons licensing.  See our LibGuide:  Find Images & Media for links to public domain and Creative Commons image, audio, and video sites.  
  • If you use a non public domain or Creative Commons image, ask the copyright owner for permission to reproduce or weigh the factors of fair use to determine if, with proper attribution, the Doctrine of Fair Use applies.  See our Copyright:  Fair Use LibGuide for guidance.

About this Page

Proctor & Gamble Ad Image

Ivory Soap by Proctor & Gamble Co. @1940

Research about advertising often calls for access to actual ads for review and analysis.  Review these sites for ads, both in print and video. 

View magazine layout

The Advocate Magazine Cover Image, June 20, 2006

The Advocate by Pride Publishing Inc., June 20, 2006

The Google Books database includes a collection of digitized popular magazines which can help you view ad placement.  You can browse this list or go to Advanced Google Search, check off Magazines, and enter a product name to search for ads across all magazines digitized in Google.  Below are some selected titles from Google Magazines:


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