Skip to main content

ORG 215: Speech for Business (Taylor): Technology

Created for Professor Taylor's Fall 2017 sections of ORG215

Know your Topic

Business of technology

AND/OR/NOT

Two is better than one

Think about it: search engines crawl thousands, maybe even millions and billions, of pages or records trying to match your search term with results. You're going to be absolutely overwhelmed with results if you only enter a single search term. You're also going to find a lot of completely irrelevant stuff.

So how can you improve your chances?  

Come up with multiple search terms and combine them using the options described here.

Venn diagram highlighting the area of overlap between the two circles.

Combining search terms with AND will:

  • Reduce the number of results
  • Make the search focus more specifically on your topic

Search for "college student"  = 1.2 billion results 

Search for politics = 296 million resultsAdvanced search examples show how to select AND to connect multiple search terms

Search for "college student" AND politics = 43 million results more focused on your topic

Search for "college student" AND politics AND "2008 election" = 543,000 more relevant results

Combining search terms with OR will:

  • Expand your search and increase number of results
  • Give your search flexibility to find alternate terms

Search for film  = 601,786 resultsEBSCO search for movie or film

Search for movie = 199,781 results 

Search for film OR movie  = 642,906 results that mention either film or movie, or both


Search for "middle school" = 21,401 results that mention "middle school"EBSCO search for "middle school" or "junior high"

Search for "junior high" = 7,261 results

Search for "middle school" OR "junior high" = 28,177 results that mention either "middle school" or "junior high", or both

Combining search terms with NOT will:

  • Decrease your search results
  • Increase the relevancy of your results by telling the search to exclude certain terms

Search for "Hunger Games"  = 745 results Demonstrates the advanced search "Not" feature of EBSCO

Search for "Hunger Games" NOT movie = 487 results 

 


Search for cloning = 42,736 resultsBasic EBSCO search bar: cloning NOT human

Search for cloning NOT human = 30,325 results

Search engines attempt to match your terms to the items it searches (titles, authors, abstracts, description fields, full text, etc).

However, search engines do NOT understand phrases, sentences, or questions. So when it does this matching, it searches for each term indivdiually. Some searches attempt to find terms in proximity to each other, but this varies depending on where you search.

Quotation marks to the rescue

If your search terms are more than single worlds, employ quotation marks to show the search engine that you want the terms to be found together. The search will look for exactly what you place in the quotation marks, so be sure there are no mistakes.


Search for Adam Smith = 38,700,000 results

Search for "Adam Smith" = 2,730,000 results


Search for theory of relativity = 3,430,000 results

Search for "theory of relativity" = 856,000 results

Loading ...

Find Articles

STEP 1: Follow this activity and keep notes on your group's powerpoint slide.

You are going to run the same searches in two different databases so you can compare/contrast them. The two databases you'll be using (located on the Databases & Journals tab) are:

  • ProQuest Business Collection
  • Communication & Mass Media Complete

First search: "Business of Technology"

Second search: select a related term of your choice (make sure all group members are using the same one)

STEP 2: For each search, answer the question: was this search successful? Why or why not? How can you make the search more successful?  Record your experiences in your group's Google Presentation slides:

Monday 1/29

Tuesday 1/30

Wednesday 1/31

Thursday 2/1

STEP 3: Share your experience with the class. Your group will come up to the front, show your slides, and briefly describe your search process. 

IN-CLASS ACTIVITY


SPECIFIC JOURNALS

Loading ...

CONTACT

Email Butler University Libraries
Irwin Library: 317-940-9227
Science Library: 317-940-9937
CAT: 317-940-8575

Like us on FacebookInstagramFollow us on Twitter