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CME109: Survey of the Recording Industry (Armstrong): Marketing & Consumers

Books & Reports elsewhere

Rethinking Music: A Briefing Book.
The Berkman Center for Internet & Society, Harvard University

State of Music Online

The State of Music Online: Ten Years After Napster. Report from the Pew Internet & American Life Project.

More music reports from Pew.

Television Advertising Rates & Nielsen Ratings

AdAge Datacenter

  • For advertising rates for television programs, try Advertising Age’s AdAge Datacenter, specifically, follow this link:  http://adage.com/datacenter/#annuals_fact_packs_and_more and select the various “Annual” or “Fact Pacts” to obtain advertising rates for prime time shows (does not include all time periods - only prime time). 

For Nielsen ratings, finding current ratings is much easier than historical ratings, but here is some more comprehensive data:

CONTACT

Email Butler University Libraries
Irwin Library: 317-940-9227
Science Library: 317-940-9937
CAT: 317-940-8575

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