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MK 380: Principles of Marketing (Chamberlaine): Business Databases

Which Database Should I Use?

Review the Business Databases - By Information Need page to determine which database best meets your research need.

Which Database do I use chart

Govt. Sources: NAICS codes & Form 10-K

Find NAICS codes using the U.S. Census Bureau's NAICS lookup tool.

Helpful Databases

Use these databases to find company profiles and create company lists (ex:  competitors).

Use these to find helpful industry overviews.

Mintel is a great resource for consumer information.  Be sure to review the Databooks.  

Statista will help you find reports, statistics, and infographics.

Simmons is a database for consumer research.  We recommend you review the Simmons tutorials before using this database.

AdAge is a leading trade publication for advertising.  Also see the "Databook" section of AdAge.

  • Business Insights and Business Source Complete are great databases for scholarly and trade publication articles.  To learn how to find trade publications in these databases, try the tutorial linked on this LibGuide. 
  • Global Issues in context has information on international topics, including ethics issues.
  • IBISWorld provides information on supply chain issues within specific industries.
  • Passport is a database for international business research.  It is a great resource for all kinds of information on industries, products, brands, consumers, and more.   See the tutorials for help using Passport. 
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