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MK 380: Principles of Marketing (Chamberlaine): Private Companies

Tips for Finding Information on Private Companies

It can be challenging to find reliable information on private companies.  Unlike public companies that trade on a stock exchange, private companies do not have to provide information to the Securities and Exchange Commission (SEC) or investors.  Try these tips for finding and using information on private companies:

  • Look for directory listings, company profiles, and news articles using the databases listed in the box on the right.
  • Try to find local news coverage in the areas where the company's headquarters or other facilities are located.  Many business databases provide local news articles.
  • Financials for private companies are often reported as "estimates."  The figures may be outdated by a year or more.  Use with discretion, and always cite your source.
  • Check the Internet.  Many private companies have websites with useful information.

Databases with Information on Private Companies

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