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NW210: Infographic Project (Larsen): Infographics: Best Practice

Spring 2017

Infographics: Best Practices

Students working together

This project requires you to have solid content that is researched, cited, and written clearly.

The next step is considering how to represent this content in a visual way within the infographic format. Here are the best practices we recommend:

  • Draw upon what you already know (and learn in class today) about good design. 
  • Always keep your audience and purpose in mind. This will guide all sorts of decisions - layout, fonts, colors, content, even language.
  • Plan ahead. Mentally (or even physically) sketch out where content pieces will go.
  • Consistency goes a long way. Pay attention to the details (alignment, font size, spacing) and be as cohesive as possible.
  • When you aren't sure or are having trouble, ASK!

Photo credit: Group by StartupPhotos. Public Domain.


Color is extremely important in an infographic. On the flipside, though, if you make poor color choices, it can create something aesthetically unpleasing or even impossible for your viewers to read. 

Select your colors carefully:

Color blindness testColor contrast is an important way not only to ensure that your work is aesthetically pleasing, but that it can be viewed by any audience.

If color contrast is lacking, those standing at a distance may not be able to discern your content. If you use certain colors, those who are color blind may not be able to make it out at all. 

  • Red/green is the most common combination to avoid (How to Design for Color Blindness)
  • Traditionally, it's a good idea to use a light text on a dark background or a dark text on a light background.

Color wheels

Colors can complement or contrast. There are lots of tools to help you select colors that will work together (see below). ‚Äč
Most infographics choose a color palette with 4 or fewer colors.


Use your colors wisely:

Picasso's The Old Guitarist

Colors represent emotions and even actions. Think about ways that you could use this to your advantage! (Color Emotion Guide infographic)

Color can be a great way to group or delineate items in an infographic. Keeping the same 2-4 colors can also help create cohesion in your graphic.(Example of color use to group items in an infographic)


One word (fonts) repeated in multiple fonts

Fonts can convey meaning beyond the text they spell out. Think about it: what do you feel when someone texts you in all caps? If I say "scary Halloween font" does that bring up a mental image? Does the text in most of your books look the same? Why?

The biggest distinction when it comes to fonts is whether it should be used for headers or titles or body text. It's critically important that your body text be clear and easy-to-read. You have a little more freedom with your titles, but if your font is a script or is too narrow, you may have issues with color contrast between the font and the background image or color. Below there are several resources to help you select a title and body font that will work together beautifully.

The font choice goes hand-in-hand with sizing and spacing. The last resource below will be helpful for these aspects.

SPACING & LAYOUTMeasurement tools
  • It's a balance - you don't want too much extra "white space" and you don't want your work to feel crammed. Try one of the layouts listed in the cheat sheet below.
  • Is there a path that you want your audience to follow? Make sure you give them clues (numbered sections or arrows, for example) or that you use an established pattern (top to bottom, left to right).
  • You are free to left, center, or right align your titles or headers, but generally your text will be left-aligned. Indenting is not necessary.
  • If you wish to create a list of items, consider these things:
    • Is it an ordered list? If so, use numbers.
    • Can you add enough space between items so that bullets won't be necessary?
    • If you must add bullets, try to use shapes or icons instead of hyphens or traditional bullet points.

Bar chart graphicThe whole point of an infographic is to communicate visually. You can certainly use text, but it should be as minimal and clear as possible. 

  • If an image or icon can stand in the place of text, use it.
    • Can't find a graphic that will work? Create one! It's so easy to make a pie or bar chart, a map, a timeline - the list goes on and on.
  • If you cannot think of an image or icon that can stand alone, a very effective strategy is to still include text with an icon or image so the audience can still understand (a legend is a great example)
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Additional Resources

Good Examples:


If you have questions about the assignment expectations, ask your professor.

If you have questions about Creative Commons, Google Slides, or how to cite, ask Amanda or Franny. If they're not available, you can also ask Information Commons students for help below.

Here to Help

Information Commons's picture
Information Commons
Call: 317-940-9227
Text: 317-758-3551
Or stop by Irwin Library: we are located at the Information Commons desk on the first floor and in the Center for Academic Technology offices on the third floor.

Image credits:



Spacing & Layout: 

Images, Icons, & Graphics:


Email Butler University Libraries
Irwin Library: 317-940-9227
Science Library: 317-940-9937
CAT: 317-940-8575

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