Use Google to match keywords or phrases that describe your product or industry (ex: "ice cream") with the phrases below to find lists or directories that may include potential competitors or suppliers.
Other Tips on finding trade sources:
TIP: Start with the AtoZ or Mergent Intellect database to create a list of competitors. AtoZ will let you create a heat map of companies in a specific location. The PrivCo databases focuses on private companies. The BizMiner database will provide financial norms for industries and will also help you find competitors within a market area. For help using Mergent and other databases, see the tutorials linked on this guide.
Try the databases linked below to find general business news articles (ex: WSJ, Forbes, local business newspapers)
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