Some databases will provide information for multiple parts of your marketing plan, and others are more specific and will address just one or two research questions.
To begin looking for information on multiple topics, start with the three databases linked below. Then fill in the gaps with the unique resources linked under the different tabs of this "Market Research Resources" box.
NOTE: Databases for this topic are listed first. You will also find helpful information on this topic by using the free websites listed at the bottom.
Form 10-Ks are reports that public companies file annually with the Securities and Exchange Commission (SEC). Review the "Business" section of a public competitor's Form 10-K for information on products, pricing, marketing, customers, and more. For an example of the type of information found in a Form 10-K, see the Texas Roadhouse Form 10-K linked below. If you can't identify a public competitor, look for another public company in your industry's supply chain.