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MK 380: Principles of Marketing (Chamberlaine): Get Started

Get Started

 

Welcome

This LibGuide has been prepared for students in the MK 380 course taught by Professor Chamberlaine.  Use the resources linked on the guide to help with your course research.  For additional help, see the links under the other tabs of this LibGuide, including "Contact Librarian."

Company Research Tips

 The information you will find on a company depends upon several factors.  Before you begin your research, ask yourself these questions:

1.  Are there variations of the company name?
Different research resources may use alternative spellings or abbreviations of a company name.  Some databases require a ticker symbol to find company information.

2.  Is the company public or private?
It is usually easier to find information on public companies. For tips on finding information on private companies, go to the related tab at the top of this page.

3.  What about the company's "family tree"?
Is it a parent company?  Division of another?  Foreign-owned?  Family-owned?  

4.  Is the company newsworthy?
Companies tend to be in the news when they want the PR, when they are performing extremely well, or when they are having problems.  Even a small private company may be considered newsworthy by local press.

To get help with these questions, start with a directory listing or company profile.  Go to the “Databases” tab at the top of the page, and look for the link to "Company Research." 

CONTACT

Email Butler University Libraries
Irwin Library: 317-940-9227
Science Library: 317-940-9937
CAT: 317-940-8575

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