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Welcome to the Strat Comm LibGuide. Navigate the tabs at the top of this page and within the page boxes to discover the wealth of research content related to marketing, advertising, and public relations. If you have questions: phone, email, chat, or drop by my office (see the box to the right).
Additional directions for using and interpreting MRI+ Mediamark Reports:
Key databases & directories that Butler CCOM professors point students to regarding Strat Comm research.
Tips for company or industry research:
NAICS Code Lookup - When reseraching a company or industry, it is helpful to know its NAICS (North American Industry Classification System) code which identifies the products or services that the company/industry provides. Many of the databases listed below can then be searched by NAICS codes.
Key Company/Industry Databases
Sources for retrieving statistics:
The next set of resources compiles statistics into survey reports.