Linked on this page are resources that can be used for general research for almost any analysis (industry, competitor, etc.).
For specialized resources, go to the dropdown box under the Individual Resources tab above to find resources for a specific type of analysis.
| PUBLIC COMPANIES | PRIVATE COMPANIES |
| Publicly-Owned--issue shares of stock that are freely traded on an exchange (ex: New York Stock Exchange) | Privately-Owned--do not issue shares of stock. Typically owned by company founders, management, or group of private investors |
| Must publicly disclose financial information by filing reports with the Securities & Exchange Commission (SEC). The annual filing is the Form 10-K. | Not required to disclose financial information |
| Usually easy to find information on public companies | Not as easy to find information on private companies |
Tip: You will usually find a company's Form 10-K report on its website under headings such as "Investors" or "SEC Filings."
This link opens in a new windowNOTE: If you have already your Butler WSJ account, just go to wsj.com and sign in.
E-commerce venues for product placement:
More resources for selling online:
Linked on this page are resources that can be used for general research for almost any analysis (industry, competitor, etc.). For specialized resources, go to the dropdown box under the Individual Resources tab to find resources for a specific type of analysis.
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