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EI101: First-Year Business Experience 2021-22 (all sections): Competitor Analysis

Competitor Analysis Resources

TIP:  Start with the AtoZ or Mergent Intellect database to create a list of competitors. AtoZ will let you create a heat map of companies in a specific location.  The PrivCo databases focuses on private companies. The BizMiner database will provide financial norms for industries and will also help you find competitors within a market area.  For help using Mergent and other databases, see the tutorials linked on this guide. 

*Also see the IBISWorld and First Research databases for reports that include a broad perspective on the competitive environment of the industry.

Try the databases linked below to find general business news articles (ex:  WSJ, Forbes, local business newspapers).  You can also look up companies at the Better Business Bureau website.


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