Types of Research
Quantitative - information collected and numerically represented
Qualitative - information collected by observation & interpretive approaches
Source: Universal Accreditation Board, Accredited in Public Relations presentation.
Research Journals
Here is a sampling of strat comm academic/research journals:
Butler's Library Catalog - find ebooks, journal articles, and media.
Begin your search here: WorldCat Discovery-a mega search tool!
Databases that contain Case Studies
TIPS:
Harvard Business Publishing has strict licensing terms regarding access and use of its case studies and articles. Harvard does not sell its cases to libraries. In addition, the cases cannot be placed on reserve at the library or distributed via interlibrary loan. To learn more about obtaining materials from Harvard Business Publishing, go to the site for Harvard Business Publishing for Educators (linked below).
*If you do not want to require your students to purchase commercial cases, such as those from Harvard Business Publishing, consider using one of the free resources linked on this LibGuide.
Trade/Professional Magazines
Browse these professional journals to keep current on what what is happening in the Strat Comm world.
Butler Libraries has a subscription to AdAge's complete website content. Contact Librarian, Sally Neal, sneal@butler.edu, to obtain this login information.
Purdue's Online Writing Lab (OWL) is a trusted source for citation style instructions. As a librarian, this is the first page that I consult for citation help.
The American Psychological Association's APA Style website is a good place to refer to for citation guidance.
Strat Comm APA Citing Cheat Sheet
This Strat Comm/Arts Admin Citing Cheat Sheet, lists how to cite sources that Butler Libraries subscribes to such as Simmons, Business Source Complete, GuideStar, etc. This guide is based off the Purdue OWL's APA Citing Style Guide.
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