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Citing Guide for Business Majors: Company & Industry Profiles

A citing guide for business majors that's based on the Publication Manual of the American Psychological Association (6th ed.)

General Tips

Most company and industry profiles do not have a personal author (ex:  John Smith).   When you do not have a personal author for a market research report or profile, you can use one of the following options:

  • Corporate name or trade organization name (ex:  Starbucks Corporation or National Sporting Goods Association)
  • Name of market research firm that provided the report (ex:  Euromonitor International, Marketline)
  • When you cannot identify any of the above, use the name of the database (ex:  First Research or Hoovers).

Company Profile--Example

Datamonitor. (2011, September 29). Starbucks Corporation company profile.  Retrieved from Business Source Complete database.

Industry Profile--Example

First Research. (2012, June 4). Coffee shops. Retrieved from First Research database.

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