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Most company and industry profiles do not have a personal author (ex: John Smith). When you do not have a personal author for a market research report or profile, you can use one of the following options:
- Corporate name or trade organization name (ex: Starbucks Corporation or National Sporting Goods Association)
- Name of market research firm that provided the report (ex: Euromonitor International, Marketline)
- When you cannot identify any of the above, use the name of the database (ex: First Research or Hoovers).
Datamonitor. (2011, September 29). Starbucks Corporation company profile. Retrieved from Business Source Complete database.
First Research. (2012, June 4). Coffee shops. Retrieved from First Research database.