Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Typically when we talk about evaluation, we are using the CRAP test. This can still be a helpful process, but it doesn't quite fit as well with media sources as it does with text ones. Since there are other considerations fo
- What do you observe?
- Who? What? When? Where? Why? How?
- What do you feel?
- Can the media be viewed in different ways?
- Look at the media composition
- What meaning is conveyed by design choices - color, light, sound, shape, order, placement, etc?
- Has the media been altered - cropped, filtered, autotuned, etc? If so, why?
Principles of Design
Explains Rhythm, Movement, Proportion, Variety, Emphasis, Balance, and Harmony within visual art.
Elements of Art
Explains Shape, Line, Color, Space, and Texture within visual art.
Visual Literacy: Design Elements & Principles
Explains and gives examples of elements like point, line, value, color and principles like balance, perspective, unity, and movement.
SOURCE OF MEDIA
- Who created this? Who published it?
- Do they have education or experience with the topic?
- Is there a reason for the creator or published to be biased?
- Where was it published?
- Why did they choose that particular method? Were they paid?
- Did they include the work of others? Was proper attribution given?
- What information accompanies the media file - dates, technical information, context?
- Who supplies it? Can it be trusted?
Gathered through your observations, the information provided with the file, and through additional research:
- What was the original context for this media?
- What historical or socioeconomic factors influenced the production of this media?
- Who was the original intended audience?
- What was the social, cultural, and political climate at this time?
- How does this context influence your understanding of the media?
- Has the media file been used outside of its original context? How has its use and interpretation changed over time?
"Visual literacy skills equip a learner to understand and analyze the contextual, cultural, ethical, aesthetic, intellectual, and technical components involved in the production and use of visual materials. A visually literate individual is both a critical consumer of visual media and a competent contributor to a body of shared knowledge and culture." ACRL Visual Literacy Competency Standards for Higher Education
Additional Media Literacy Resources
Center for Media Literacy
A pioneer in its field, the Center for Media Literacy (CML) is an educational organization that provides leadership, public education, professional development and educational resources nationally and internationally. Dedicated to promoting and supporting media literacy education as a framework for accessing, analyzing, evaluating, creating and participating with media content, CML works to help citizens, especially the young, develop critical thinking and media production skills needed to live fully in the 21st century media culture. The ultimate goal is to make wise choices possible.
Media Literacy Online Project
This site contains links to a variety of resources addressing various aspects of media literacy. Links to free educational materials are available.
Essentials of Teaching and Integrating Visual and Media Literacy by
Publication Date: 2015-04-23
Core concepts and novel applications of visual and media literacy take center stage in this comprehensive volume. Dedicated equally to contexts for framing visual knowledge, models for integrating media into class work, and proven strategies for promoting visual and media literacy from kindergarten through college, it offers a complete teaching framework suited to an increasingly digital world. Coverage clearly details the range of visual materials adaptable to the classroom and the relationships between media literacy and student engagement, critical thinking, problem solving, and creativity. Here are opportunities for learners not only to enhance their current use of media, but also to acquire skills that will serve them throughout their lives. Among the topics covered: Reinforcing multiliteracies through design activities. Visual communication and culture: design education for a globalized world. Cameras in the classroom: photography?s pedagogical potential. Multi-modal composition in teacher education: from consumers to producers. Teaching visual and media literacy skills through media production technology. Teaching visual literacy: pedagogy, design and implementation, tools and techniques. Essentials of Teaching and Integrating Visual and Media Literacy paints the future of education in vivid perspective for practitioners and professionals across disciplines.
Media Literacy by
Publication Date: 2006-01-23
An older title, but still a valid title for evaluating the fundamental concepts regarding integrating media literacy into the classroom.
Want to Reuse this Content?
You are welcome to reuse the content of this Guide as long as you attribute Butler University Libraries.