Skip to Main Content

Strategic Communication: PR and Advertising: Market Research

A resource guide for research in marketing, advertising, and public relations

Morris - Nonprofit Advertising - Assignment & Outline

Citing Sources - APA Style

Strat Comm APA Citing Cheat Sheet

This Strat Comm/Arts Admin Citing Cheat Sheet, lists how to cite sources that Butler Libraries subscribes to such as Simmons, Business Source Complete, GuideStar, etc.  This guide is based off the Purdue OWL's APA Citing Style Guide.

APA Style Logo

Business Databases

Complete Listing of Butler Business Databases - many used for Strat Comm research!

Review this  Business Databases - By Information Need matrix to determine which database best meets your research need.

Which Database do I use chart


Simmons Tutorials and Searching Help

Note!  Simmons Insights has a learning curve.  To quickly come up to speed on how to search it, follow the tutorials and step-by-step directions below :

Market Analysis - Commercial Vendors

Statistical Tools - statistics on what consumers buy, do, think, and value

How to read a Simmons Crosstab - how to interpret your Cross Tab results

Citing Simmons Insights Data:

MRI Simmons Insights. (2017, Spring). Energy Snack Consumption and Recycling Behaviors based on Age Demographic [Data file]. Retrieved from Simmons Insights database.

Market Research Databases - provide reports and statistics on markets for:  consumer goods, services, companies, and activities (work, leisure, entertainment, etc.).

Mintel Tutorial

Citing a Mintel Report:

Kelter, D. (2017). Seasonal Dining Trends—US - January 2017—Market Research Report. Retrieved from Mintel Reports database.

Tips for company or industry research:

NAICS Code Lookup - When reseraching a company or industry, it is helpful to know its NAICS (North American Industry Classification System) code which identifies the products or services that the company/industry provides.  Many of the databases listed below can then be searched by NAICS codes.

To learn more about what the databases below cover, consult the Business Database Coverage Chart.  Consult the Butler Libraries Business Databases page for additional business resources.

Key Company/Industry Databases

Sources for retrieving statistics:

Resources that compile statistics into survey reports.  

Corporate Social Responsibility Rating Site

Subscription databases for corporate social responsibility articles and reports.

Other LibGuides providing Corporate Social Responsibility Resources

Explore these LibGuide pages at Rutgers University and USC to identify organizations that monitor and rank companies for their coporate social responsibility commitment.  The pages include links to CSR centers, institutes, associations, and CSR ranking sites.

Cross-Cultural Strategic Communication Databases

Your Librarian

Profile Photo
Sally Neal
I am the subject librarian for:

  • Strategic Communication
  • Journalism
  • Sports Media
  • Esports
  • Exploratory Communication
  • English
  • Exploratory Studies
  • Schedule an appt. with me for research support in these disciplines.

    109B Irwin Library

    Neal Library Instruction Evaluation



    Email Butler University Libraries
    Irwin Library: 317-940-9227
    Science Library: 317-940-9937

    Like us on FacebookInstagramFollow us on Twitter