Simmons Tutorials and Searching Help
Note! Simmons Insights has a learning curve. To quickly come up to speed on how to search it, follow the tutorials and step-by-step directions below :
Butler APA Citing Guide for Business Databases
The Citing Guide for Business Majors (APA 6th ed.): Common Business Sources page, lists how to cite sources that Butler Libraries subscribes to such as Simmons, Passport, Business Source Complete, etc.
Consumer Research Databases
How to read a Simmons Crosstab - how to interpret your Cross Tab results
Citing Simmons Insights Data:
MRI Simmons Insights. (2017, Spring). Energy Snack Consumption and Recycling Behaviors based on Age Demographic [Data file]. Retrieved from Simmons Insights database.
Citing a Mintel Report:
Kelter, D. (2017). Seasonal Dining Trends—US - January 2017—Market Research Report. Retrieved from Mintel Reports database.
Tips for company or industry research:
NAICS Code Lookup - When reseraching a company or industry, it is helpful to know its NAICS (North American Industry Classification System) code which identifies the products or services that the company/industry provides. Many of the databases listed below can then be searched by NAICS codes.
Key Company/Industry Databases
Sources for retrieving statistics:
Resources that compile statistics into survey reports.
Corporate Social Responsibility Rating Site
Subscription databases for corporate social responsibility articles and reports.
Other LibGuides providing Corporate Social Responsibility Resources
Explore these LibGuide pages at Rutgers University and USC to identify organizations that monitor and rank companies for their coporate social responsibility commitment. The pages include links to CSR centers, institutes, associations, and CSR ranking sites.
Cross-Cultural Strategic Communication Databases