Industry Research

TRADE ASSOCIATIONS:  Trade or professional associations provide targeted information on specific industries.  While some associations provide trade reports only to their members, many offer free industry information on their websites.  One way to find trade associations for an industry is to conduct a Google search.  In the search box, type the word "association" and a keyword for the industry.   Also try these databases to find trade associations: 

TRADE PUBLICATIONS:  One of the best ways to find information on an industry is to look for trade publications.  Articles in trade publications (such as Automotive News) are written for readers with an interest in a specific industry. Trade publications feature articles, ads, special reports, and more on industries, companies, executives, consumers, and business trends. Some Butler databases with access to trade publications are listed below.