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Industry Research: Databases/Websites

Tips and Resources for Industry Research

Databases & Websites

Industry financials and norms may be found in a variety of sources, including print directories and online databases. 
When you find industry financials, take note of how the information is presented.  Look for:

  • The date financials were reported
  • The currency used (in thousands, in millions, in U.S. dollars, etc.)
  • Whether or not the figures are "estimates" 
  • The NAICS or SIC code
  • The source for the financials 

*BizMiner, First Research, and IBISWorld provide financial norms by industry.

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