| CATEGORY | Scholarly | Trade | General |
|---|---|---|---|
| Author | researchers, scholars and experts | people in field, specialized journalists | journalists |
| Length | longer, in-depth articles | some lengthy, mostly shorter articles | short, a few pages at the most |
| Language | uses vocabulary of the discipline | uses the jargon of the field | simple, general vocabulary |
| Publisher | university & scholarly presses, professional organizations | professional organizations and trade publishers | commercial and trade publishers |
| Sources | footnotes & bibliographies alwaysincluded | usually cited, but not as extensive | generally not cited |
| Graphics | charts, tables, almost no advertisements | some illustrations & ads related to the profession | lots of photographs and advertisements |
| Intended Value | to share original research with the academic community and other scholars | trends, news and information for the field | current events, news, popular culture, and entertainment |
| Examples | Foreign Affairs, Journal of Educational Psychology, American Economic Review | Farm Industry News, HR Magazine, Automotive News, Library Journal, Franchise Times | Time, Newsweek, People, US News & World Report |
| CRITERIA | Question 1 | Question 2 | Question 3 |
|---|---|---|---|
| Source | Is it clear who the author of the page is? | Is there contact information present? | What is the source of content? Books? Other web sites? |
| Currency | When is the last revised or updated date? | Is it clear what is new content? | Are there a lot of "dead" or moved links? |
| Scope | What range of topics are covered? | Who is the intended audience? Age/grade levels? | Is the focus comprehensive or narrow? |
| Content | Is there a clear motivation/bias? | Is the information given similar to print? | Are references or sources given? |
| Authority | What is the expertise of the author? | Who is the sponsor of the site? | Is the domain name ".edu"? ".org"? ".com"? |
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