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Find Images & Media: Evaluating Media

Lists great resources for finding images, sound clips, videos, and more. Also includes information on how to use these ethically and legally.

Evaluating Media

Typically when we talk about evaluation, we are using the CRAP (or CRAAP) test. This can still be a helpful process, but it doesn't quite fit as well with media sources as it does with text ones. These criteria are better suited to the evaluation of media sources.

Evaluating media: images, audio, video

Magnifying glassVIEWER PERSPECTIVE

  • What do you observe?
    • Who? What? When? Where? Why? How?
  • What do you feel?
  • Can the media be viewed in different ways?

VISUAL/AUDIO ELEMENTS

  • Look at the media composition
    • What meaning is conveyed by design choices - color, light, sound, shape, order, placement, etc?
    • Has the media been altered - cropped, filtered, autotuned, etc? If so, why?

SOURCE OF MEDIA

Hands

  • Who created this? Who published it? 
    • Do they have education or experience with the topic?
    • Is there a reason for the creator or publisher to be biased? 
  • Where was it published? 
    • Why did they choose that particular method? Were they paid?
  • Did they include the work of others? Was proper attribution given?
  • What information accompanies the media file - dates, technical information, context? 
    • Who supplies it? Can it be trusted?

 

CONTEXTUAL INFORMATIONDoodle of swirl with global landmarks around edge

Gathered through your observations, the information provided with the file, and through additional research:

  • What was the original context for this media?
    • What historical or socioeconomic factors influenced the production of this media?
    • Who was the original intended audience?
    • What was the social, cultural, and political climate at this time? 
  • How does this context influence your understanding of the media?
  • Has the media file been used outside of its original context? How has its use and interpretation changed over time?

Want to Reuse this Content?

Creative Commons LicenseThis work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. You are welcome to reuse the content of this Guide as long as you attribute Butler University Libraries.

We used some content from the "Public Domain Resources" and "Creative Commons Resources" documents created by Indiana State University and licensed as CC BY-NC-SA. 

Visual Literacy

"Visual literacy skills equip a learner to understand and analyze the contextual, cultural, ethical, aesthetic, intellectual, and technical components involved in the production and use of visual materials. A visually literate individual is both a critical consumer of visual media and a competent contributor to a body of shared knowledge and culture." ACRL Visual Literacy Competency Standards for Higher Education

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