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MK 486 Digital Marketing (Zhang): Get Started

Welcome

Welcome to the MK 486 Digital Marketing LibGuide!  This guide will help you with tips and resources for your Paper Review individual assignment. 

Scholarly Articles

Scholarly articles may also be referred to as "journal articles," "academic articles," and "peer-reviewed articles."  Review the information below to help you determine the difference between scholarly and popular articles.

Chart details popular and scholarly article differences. For popular articles, journalists or professional writers are the authors. They are written for the general public and often include color, photos, and advertisements. They tend to be short and are written so the average reader can understand them. They give broad overviews of issues that the public cares about, and they rarely cite their sources. They are recommended for general reading, finding topic ideas, and learning basics or perspectives for your topic. Scholarly articles are written by scholars, faculty members, researchers, or professionals in the field. They are written for other scholars or professionals, so they use a lot of technical jargon and academic language. They are mostly text with perhaps a few charts or graphs. They tend to be lengthy and cover narrow topics related to specific fields. They include full citations for many credible sources. Scholarly articles are recommended as sources for academic work or professional development. They also help you learn about new research being conducted in a given field of study.

Scholarly & Popular Articles by adstarkel. Used under CC BY-NC-SA 2.0.

Finding the Journal

You have been asked to find a paper (article) published in the past three years from one of these journals: 

Follow these steps in Journals A-Z to determine if the Library has full-text journal access.

  1. Start at the Library website (linked below), and in Quick Links box, open "Journals A-Z." 
  2. Click on the "Journals" button and enter the title of the journal you need. Tip:  If you know the exact title, choose "Match Exact Words" under Search Type.
  3. Select the title of the journal and then look in the right column to identify the databases that provide full-text access to articles in that journal.  *Note the dates of availability; some databases provide journal articles for a limited year range.
  4. Find the database you want to use and then click on the journal name to go directly to issues of that journal as available in that database.

Finding the Article

Publications menu heading:  Search by publication title and browse table of contents by issue 

Subjects:  On the search results screen, use the filter menu in the database to filter by subject. OR Start by going to the "Subjects" or "Thesaurus" menu at top of screen to enter your subject and find related subject heading (ex:  internet marketing) to add to search box. 

Advanced Search option:  Enter keywords and title of publication as the Source (ex:  "Journal of Marketing.") Filter by publication, date, and subject. 

Note:  On the search results screen, it is important to use filters (limiters) to narrow results to specific dates and publications.

Options for saving article to use later:

  • Save in Folder by signing in and setting up personal account. 
  • Print full-text of article. 
  • Email article to yourself.   
  • Copy/paste the permalink to access directly in database later. 
  • Choose "Cite" in the database for citing examples. Note:  Compare citing example to the correct format found in citing style guides (See Purdue OWL website for examples).

Reviewing the Article

CONTACT

Email Butler University Libraries
Irwin Library: 317-940-9227
Science Library: 317-940-9937
CAT: 317-940-8575

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