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Sports Media: Sports Marketing

Market Research Statistical Tools

Consumer Behaviors - What consumers buy, engage with, think, and value

Research & Trade Article Databases

Butler's Library Catalog - find ebooks, journal articles, and media.

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Research and Trade Article Databases

Sports Business Journal

Keeping updated daily - The Sports Industry News Source

(SBJ) SportsBusiness Journal  is a sports news provider providing original reporting and analysis.  SBJ provides the news, the networking and the data to keep informed about the sports industry.  The sites' weekly and daily content provides original reporting and news aggregation, plus newsletters, podcasts and video.

Note:  A limited number of articles are available for free on their website.  To search an archive of articles, go to, SportsDiscus.  SportsDiscus indexes and abstracts articles from SportsBusiness Journal, but to access the full-text, Butler students, faculty, and staff can request the article through interlibrary loan.  Questions about how to do this? Contact the librarian on this LibGuide.

Your Librarian

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Sally Neal
I am the liaison librarian for Strategic Communication; Journalism; Sports Media; and English and am temporarily providing support for Biology and Psychology.

109B Irwin Library

Neal Library Instruction Evaluation

Citation Help

The Purdue Online Writing Lab Citation Guide
Purdue's Online Writing Lab (OWL) is a trusted source for citation style instructions.  As a librarian, this is the first page that I consult for citation help.  

The American Psychological Association's APA Style website is a good place to refer to for citation guidance.

Strat Comm APA Citing Cheat Sheet
Demonstrates how to cite sources that Butler Libraries subscribes to such as Simmons, Business Source Complete, GuideStar, etc.  


Email Butler University Libraries
Irwin Library: 317-940-9227
Science Library: 317-940-9937
CAT: 317-940-8575

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