LibGuides: Sports Media: Sports Marketing

Welcome

Sports icon.png by Pepetps Wikimedia Commons Public Domain image.

Welcome to the Sports Media LibGuide. Navigate the tabs at the top of this page and within the page boxes to discover research content related to sports promotion & business; sports journalism; and sports, media, & culture. Questions? Phone, email, chat, or drop by my office (see the box to the right).

- Sally Neal (Librarian Liaison to the College of Communication)

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You are welcome to reuse the content of this Guide as long as you attribute Butler University Libraries.

Market Analysis

Sports Market Analytics (SMA)
SMA is an online international sport marketing and business information provider focusing on sport participation, fan profiles, sports facilities, sport finance, sporting goods, sponsorship, marketing, media, and directories.
Business Source Complete
Business Source Complete is the world's definitive scholarly business database. Includes books, case studies, company profiles, economic reports, industry reports, SWOT analyses, in addition to nearly 2,000 peer-reviewed journals.
ABI/INFORM Complete
This database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data.
Mintel Reports
Mintel Reports offers product and industry market research reports covering US marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles.

SportsBusiness Daily provides current sports news. Access to the full content at this site requires a subscription.

John Vroom's Sports Economics Class
Course page for Professor John Vroom's Sports Economics class taught at Vanderbilt University. Provides links to a number of sports statistics web sites.
Sports Reference
A group of sites providing both statistics and resources for sports fans about players and teams. Site's goal is to be the easiest-to-use, fastest, most complete sources for sports statistics anywhere.

Analyze consumer markets, industries, and media consumption with these key databases.

Simmons Insights
Simmons provides a comprehensive study of American adult consumers.
Access limited to 15 users at one time.
SimplyAnalytics
Choose "Sign in as guest" to access without creating an account. Limited to 3 concurrent users. SimplyAnalytics is a web-based mapping, analytics and data visualization program providing over 100,000 data variables.
Sports Market Analytics (SMA)
SMA is an online international sport marketing and business information provider focusing on sport participation, fan profiles, sports facilities, sport finance, sporting goods, sponsorship, marketing, media, and directories.

Nielsen MyBestSegments: ZIP Code Look-up
Nielsen's lifestyle segmentation systems define every neighborhood in the U.S. in terms of distinct lifestyle types. Enter a zipcode and obtain a neighborhood's top five segments, along with some descriptive detail about each segment's lifestyle traits.
Nielsen MyBest Segments
Examine segment groups based on demographics and behaviors. Once you have identified a segment group, you can click on each segment tile to view more details about the segment's traits - buying habits, interests,etc.
New Strategist Publications: "Who's buying What?" series
Butler Libraries has a number of books from this publisher that looks at "Who's buying by What" by: age, gender, product, activity, demographics, etc. Statistical data is compiled from: the Bureau of Labor Statistics, the Census Bureau, the National Center for Education Statistics, the National Center for Health Statistics, and the Federal Reserve Board. Link leads to ebook version available with Butler University credentials.

Advertising Markets

DataCenter
Butler users must register for a free personal account using the link provided to access Adage.com and DataCenter content. DataCenter is a resource for detailed research reports, rankings, and statistics on advertising agencies, leading national advertisers, ad industry jobs, mobile marketing, consumer behavior, and much more.

Tips for company or industry research:

NAICS Code Lookup - When reseraching a company or industry, it is helpful to know its NAICS (North American Industry Classification System) code which identifies the products or services that the company/industry provides. Many of the databases listed below can then be searched by NAICS codes.

To learn more about what the databases below cover, consult the Business Database Coverage Chart. Consult the Butler Libraries Business Databases page for additional business resources.

Key Company/Industry Databases

First Research
First Research provides comprehensive research reports on over 200 industries. Search by keyword, SIC, or NAICS codes to find industry studies that cover trends and opportunities, the competitive environment, financials, and executive profiles.
Business Source Complete
Business Source Complete is the world's definitive scholarly business database. Includes books, case studies, company profiles, economic reports, industry reports, SWOT analyses, in addition to nearly 2,000 peer-reviewed journals.
Nexis Uni
Nexis Uni provides access to the full text of hundreds of major business and legal journals, magazines, and U.S. and international newspapers. Company financial, country, tax, medical, federal and state legal information, and accounting information can also be accessed.
Hoover's Academic
NOTE: Hoover's data is also available in Mergent Intellect;
Hoover's provides information on over 24 million public and private companies. Search by company name or ticker symbol for company profiles, financials, IPO filings, news, and executive bios. Use multiple criteria to create company lists targeted to specific industries or geographic regions. Hoover's also provides a link to industry reports generated by First Research.

Sports Illustrated Archive

Sports Illustrated Magazine Archive
Sports Illustrated Magazine dating back to 1954

High school hoops star LeBron James appeared on February 18, 2002. (Image courtesy of Sports Illustrated)

Your Librarian

Sally Neal

Email Me

Contact:

I am the liaison librarian for Strategic Communication; Journalism; Sports Media; and English. Am temporarily providing support for Biology and Psychology.

109B Irwin Library
317-940-9949
sneal@butler.edu

Neal Library Instruction Evaluation

Subjects: Biological Sciences, Communication, English, Journalism, Psychology & Sociology

Sports Media: Sports Marketing

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Market Analysis

Sports Illustrated Archive

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