Welcome to the Sports Media LibGuide. Navigate the tabs at the top of this page and within the page boxes to discover research content related to sports promotion & business; sports journalism; and sports, media, & culture. Questions? Phone, email, chat, or drop by my office (see the box to the right).
- Sally Neal (Librarian Liaison to the College of Communication)
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Analyze consumer markets, industries, and media consumption with these key databases.
Tips for company or industry research:
NAICS Code Lookup - When reseraching a company or industry, it is helpful to know its NAICS (North American Industry Classification System) code which identifies the products or services that the company/industry provides. Many of the databases listed below can then be searched by NAICS codes.
Key Company/Industry Databases
High school hoops star LeBron James appeared on February 18, 2002. (Image courtesy of Sports Illustrated)