LibGuides: Sports Media: Sports Marketing

Market Research Statistical Tools

Consumer Behaviors - What consumers buy, engage with, think, and value

Sports Market Analytics (SMA) This link opens in a new window
SMA is an online international sport marketing and business information provider focusing on sport participation, fan profiles, sports facilities, sport finance, sporting goods, sponsorship, marketing, media, and directories.
Simmons Insights This link opens in a new window
Simmons provides a comprehensive study of American adult consumers. Access limited to 15 users at one time.
SimplyAnalytics This link opens in a new window
Choose "Sign in as guest" to access without creating an account. Limited to 3 concurrent users. SimplyAnalytics is a web-based mapping, analytics and data visualization program providing over 100,000 data variables.
Statista This link opens in a new window
Statista.com provides companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.

Claritas: ZIP Code Look-up
Claritas’ lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types called segments to provide a picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies.

Research & Trade Article Databases

Butler's Library Catalog - find ebooks, journal articles, and media.

Begin your search here: WorldCat Discovery-a mega search tool!

SPORTDiscus with Full Text This link opens in a new window
This database is a source of literature for sports and sports medicine studies
ProQuest One Business This link opens in a new window
ProQuest One Business is a business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.
Business Source Complete This link opens in a new window
Business Source Complete is the world's definitive scholarly business database. Includes books, case studies, company profiles, economic reports, industry reports, SWOT analyses, in addition to nearly 2,000 peer-reviewed journals.
Academic Search Complete This link opens in a new window
This large multi-disciplinary database provides full text for more than 4,770 journals, including full text for over 4,000 peer-reviewed titles.
Nexis Uni This link opens in a new window
Nexis Uni provides access to the full text of hundreds of major business and legal journals, magazines, and U.S. and international newspapers. Company financial, country, tax, medical, federal and state legal information, and accounting information can also be accessed.
Communication & Mass Media Complete This link opens in a new window
Communications and Mass Media Complete combines two previous resources related to communication and mass media (CommSearch and Mass Media Articles Index). It provides full text for over 200 journals and contains citation coverage for more.
Google Scholar This link opens in a new window
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations.

Subject Listing of Databases
A complete listing of subscription-based databases available to Butler students, faculty and staff.

Sports Business Journal

Keeping updated daily - The Sports Industry News Source

SportsBusiness Journal

(SBJ) SportsBusiness Journal is a sports news provider providing original reporting and analysis. SBJ provides the news, the networking and the data to keep informed about the sports industry. The sites' weekly and daily content provides original reporting and news aggregation, plus newsletters, podcasts and video.

Note: A limited number of articles are available for free on their website. To search an archive of articles, go to, SportsDiscus. SportsDiscus indexes and abstracts articles from SportsBusiness Journal, but to access the full-text, Butler students, faculty, and staff can request the article through interlibrary loan. Questions about how to do this? Contact the librarian on this LibGuide.

Your Librarian

Sally Neal

Contact:

I am the liaison librarian for Strategic Communication; Journalism; Sports Media; and English and am temporarily providing support for Biology and Psychology.

109B Irwin Library
317-940-9949
sneal@butler.edu

Neal Library Instruction Evaluation

Subjects: Biological Sciences, Communication, English, Journalism, Psychology & Sociology

Citation Help

Purdue's Online Writing Lab (OWL) is a trusted source for citation style instructions. As a librarian, this is the first page that I consult for citation help.

The American Psychological Association's APA Style website is a good place to refer to for citation guidance.

Strat Comm APA Citing Cheat Sheet
Demonstrates how to cite sources that Butler Libraries subscribes to such as Simmons, Business Source Complete, GuideStar, etc.

Sports Media: Sports Marketing