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Market Research Statistical Tools
Consumer Behaviors - What consumers buy, engage with, think, and value
Sports Market Analytics (SMA)
SMA is an online international sport marketing and business information provider focusing on sport participation, fan profiles, sports facilities, sport finance, sporting goods, sponsorship, marketing, media, and directories.
Simmons provides a comprehensive study of American adult consumers. Access limited to 15 users at one time.
Choose "Sign in as guest" to access without creating an account. Limited to 3 concurrent users. SimplyAnalytics is a web-based mapping, analytics and data visualization program providing over 100,000 data variables.
Statista.com provides companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Claritas: ZIP Code Look-up
Claritas’ lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types called segments
to provide a picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies.
Research & Trade Article Databases
Butler's Library Catalog - find ebooks, journal articles, and media.
Begin your search here: WorldCat Discovery-a mega search tool!
SPORTDiscus with Full Text
This database is a source of literature for sports and sports medicine studies
ProQuest One Business
ProQuest One Business is a business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.
Business Source Complete
Business Source Complete is the world's definitive scholarly business database. Includes books, case studies, company profiles, economic reports, industry reports, SWOT analyses, in addition to nearly 2,000 peer-reviewed journals.
Academic Search Complete
This large multi-disciplinary database provides full text for more than 4,770 journals, including full text for over 4,000 peer-reviewed titles.
Nexis Uni provides access to the full text of hundreds of major business and legal journals, magazines, and U.S. and international newspapers. Company financial, country, tax, medical, federal and state legal information, and accounting information can also be accessed.
Communication & Mass Media Complete
Communications and Mass Media Complete combines two previous resources related to communication and mass media (CommSearch and Mass Media Articles Index). It provides full text for over 200 journals and contains citation coverage for more.
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations.
Sports Business Journal
Keeping updated daily - The Sports Industry News Source
(SBJ) SportsBusiness Journal is a sports news provider providing original reporting and analysis. SBJ provides the news, the networking and the data to keep informed about the sports industry. The sites' weekly and daily content provides original reporting and news aggregation, plus newsletters, podcasts and video.
Note: A limited number of articles are available for free on their website. To search an archive of articles, go to, SportsDiscus. SportsDiscus indexes and abstracts articles from SportsBusiness Journal, but to access the full-text, Butler students, faculty, and staff can request the article through interlibrary loan. Questions about how to do this? Contact the librarian on this LibGuide.
Purdue's Online Writing Lab (OWL) is a trusted source for citation style instructions. As a librarian, this is the first page that I consult for citation help.
The American Psychological Association's APA Style website is a good place to refer to for citation guidance.
Strat Comm APA Citing Cheat Sheet
Demonstrates how to cite sources that Butler Libraries subscribes to such as Simmons, Business Source Complete, GuideStar, etc.