CCOM APA Citing Guide (use for all Majors in CCOM)
This guide is applicable for citing in all fields of communication studies. Demonstrates how to cite sources that Butler Libraries subscribes to such as Simmons, Business Source Complete, Mintel, Sport Market Analytics, etc.
Purdue's Online Writing Lab(OWL) is a trusted source for citation style instructions. As a librarian, this is the first page that I consult for citation help.
The American Psychological Association's APA Style website is a good place to refer to for citation guidance.
Sports Business Journal
Keeping updated daily - The Sports Industry News Source
(SBJ) SportsBusiness Journal is a sports news provider providing original reporting and analysis. SBJ provides the news, the networking and the data to keep informed about the sports industry. The sites' weekly and daily content provides original reporting and news aggregation, plus newsletters, podcasts and video.
Note: A limited number of articles are available for free on their website. To search an archive of articles, go to, SportsDiscus. SportsDiscus indexes and abstracts articles from SportsBusiness Journal, but to access the full-text, Butler students, faculty, and staff can request the article through interlibrary loan. Questions about how to do this? Contact the librarian on this LibGuide.
Business Source Complete is the world's definitive scholarly business database. Includes books, case studies, company profiles, economic reports, industry reports, SWOT analyses, in addition to nearly 2,000 peer-reviewed journals.
Nexis Uni provides access to the full text of hundreds of major business and legal journals, magazines, and U.S. and international newspapers. Company financial, country, tax, medical, federal and state legal information, and accounting information can also be accessed.
Communications and Mass Media Complete combines two previous resources related to communication and mass media (CommSearch and Mass Media Articles Index). It provides full text for over 200 journals and contains citation coverage for more.
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations.
SMA is an online international sport marketing and business information provider focusing on sport participation, fan profiles, sports facilities, sport finance, sporting goods, sponsorship, marketing, media, and directories.
Choose "Sign in as guest" to access without creating an account. Limited to 3 concurrent users. SimplyAnalytics is a web-based mapping, analytics and data visualization program providing over 100,000 data variables.
Statista.com provides companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Richard K. Miller & Associates (RKMA) Market Research reports contain a number of business reference handbooks These reports cover: Consumer Behavior • Consumer Marketing • Consumer Use of the Internet & Mobile • Entertainment & Leisure Market Research • Restaurant, Food & Beverage Market Research • Retail & E-Commerce Market Research • Sports Marketing • Travel & Tourism Market Research • U.S. Cities & Communities • Business-to-Business Marketing.
Claritas’ lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types called segments to provide a picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies.
Market Research Databases
Market Research Databases - provide reports and statistics on markets for: consumer goods, services, companies, and activities (work, leisure, entertainment, etc.).
Mintel Reports offers product and industry market research reports covering US marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles.
Provides industry research, industry risk rating reports, and business environment reports. Industry research reports provide key statistics, market characteristics, operating conditions, current and forecasted performance, major industry participants, and other information.
First Research provides comprehensive research reports on over 200 industries. Search by keyword, SIC, or NAICS codes to find industry studies that cover trends and opportunities, the competitive environment, financials, and executive profiles.
Nielsen, provides market research, insights & data about what people watch, listen to, & buy. Insight articles analyze consumer trends, behaviors and activities. These articles are provided for free on the Nielsen website platform.