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Sports Media

Tutorial STR Sports Promotion

Your Librarian

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Sally Neal
I am the subject librarian for:

  • Strategic Communication
  • Journalism
  • Sports Media
  • Esports
  • Exploratory Communication
  • English
  • Exploratory Studies
  • Schedule an appt. with me for research support in these disciplines.

    109B Irwin Library

    Neal Library Instruction Evaluation


    Citation Help

    CCOM APA Citing Guide (use for all Majors in CCOM)
    This guide is applicable for citing in all fields of communication studies.  Demonstrates how to cite sources that Butler Libraries subscribes to such as Simmons, Business Source Complete, Mintel, Sport Market Analytics, etc.  

    Purdue's Online Writing Lab (OWL) is a trusted source for citation style instructions.  As a librarian, this is the first page that I consult for citation help.  

    The American Psychological Association's APA Style website is a good place to refer to for citation guidance.

    Sports Business Journal

    Keeping updated daily - The Sports Industry News Source

    (SBJ) SportsBusiness Journal  is a sports news provider providing original reporting and analysis.  SBJ provides the news, the networking and the data to keep informed about the sports industry.  The sites' weekly and daily content provides original reporting and news aggregation, plus newsletters, podcasts and video.

    Note:  A limited number of articles are available for free on their website.  To search an archive of articles, go to, SportsDiscus.  SportsDiscus indexes and abstracts articles from SportsBusiness Journal, but to access the full-text, Butler students, faculty, and staff can request the article through interlibrary loan.  Questions about how to do this? Contact the librarian on this LibGuide.

    Butler Libraries Catalog

    Research & Trade Article Databases

    Research & Trade Article Databases

    Market Research Statistical Tools

    Consumer Behaviors - What consumers buy, engage with, think, and value

    Market Research Databases

    Market Research Databases - provide reports and statistics on markets for:  consumer goods, services, companies, and activities (work, leisure, entertainment, etc.).


    Email Butler University Libraries
    Irwin Library: 317-940-9227
    Science Library: 317-940-9937
    CAT: 317-940-8575

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