The following databases are the best starting points for your assignment:
Note: The profiles in company databases are brief overviews and typically do not include specifics on company marketing strategies.
For company marketing information, use other databases linked on this guide (ex: Mintel and One Business).
Start with the Mintel database to look for reports on consumer trends.
Statista includes infographics you can include in your papers and presentations.
An industry report will address trends and challenges that impact companies that operate within that industry.
While a specific company may be mentioned in the report, the focus will be on the overall industry.
Tips:
Two ways to find Wall Street Journal (WSJ) articles:
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