Skip to Main Content

Digital Storytelling: What's New?

A guide for students, faculty, and staff.

What is immersive storytelling?

A technique that aims to give the audience the feeling of being present within the story. Through utilizing 3D elements, this type of media is making waves in the fields of education, theater, documentaries, advertising and journalism.

Recommended 360 Cameras

Tips for Immersive Storytelling

According to Kat Duncan's 2018 article, "5 Lessons for Creating Good Immersive Storytelling," there are five key things to keep in mind while creating an immersive narrative story with a 350 camera.

1. The Viewer Sees Everything. 360 videos differ greatly from flat video. In flat video, the editor controls what is in the frame and directs the viewer to what they want them to see. In 360 video, on the other hand, the viewer has the ability to control where they are looking within the frame. A viewer can then miss the action you included in a shot because they were looking somewhere else.

2. You Have to Either Be in the Frame or Be Able to Control Your Camera from a Remote Location. Because a 360 camera indeed rotates to include everything within 360 degrees, you will inevitably be included in the video if you are attempting to control the camera in person. You must be aware of this when considering how you want to shoot your video.

3. Give the Viewer Time to Explore. Because you want the viewer to be able to experience the immersive content, your b-roll pieces will likely be longer than they would be in flat video. This changes not only the pace of the story, but also how you would edit it.

4. Your Camera is a Person. Because the viewer sees through the lens of the camera, you should make sure the camera is set to be the height of an average person. Having the camera placed too high up or on the ground makes the story harder to consume for the viewer because you are skewing the perspective.

5. Lower Your Expectations. Though most users of the 360 camera will be used to the crystal-clear frames of a quality video shoot with a flat camera, the 360 camera technology is not yet advanced enough to have such clear images. Rather than being frustrated with this phenomenon, lower your expectations before shooting and know the capability of your tools.


Examples of Immersive Storytelling

Virtual Reality and Immersive Storytelling

This video from the University of Texas's Moody College of Communication depicts how 3D technology and virtual reality have been utilized in their institution for storytelling.


Profile Photo
Information Commons
Call: 317-940-9227
Text: 317-758-3551
Or stop by Irwin Library: we are located at the Information Commons desk on the first floor and in the Center for Academic Technology offices on the third floor.


Email Butler University Libraries
Irwin Library: 317-940-9227
Science Library: 317-940-9937

Like us on FacebookInstagramFollow us on Twitter