Librarians create online research guides called "LibGuides" on a variety of topics to help your students find reliable resources for research. A LibGuide can also be customized for a specific course or assignment. Some of the most popular business LibGuides are linked below.
When your students conduct research for course assignments, do they use articles and reports from databases, or do they rely only on the output of a basic Google search? One way to tell is to look at the sources they cited. When students type a business keyword in Google, many of the sources on the results page will be company websites, general news publications, and blogs.
Some of the most common sources students use from the free internet include the following: Business Insider, Forbes, Huffington Post, Investopedia, Money, New York Times, Reuters, Wall Street Journal, Washington Post, Wikipedia
See a pattern here? While many news outlets provide reliable information, these are the same sources your students have been using since high school. Google can be a helpful part of business research; however, a basic Google search does not expose students to a variety of business source types nor lead them to peer-reviewed articles or in-depth market research reports such as those available in Butler's business databases.
Research databases provide students with access to business plans, mapping tools, SWOT analyses, competitor lists, financial statements, industry profiles, consumer survey output, and much more. When students bypass databases for a quick Google search, they are cheating themselves out of an important part of their Butler business education--the opportunity to develop the critical thinking skills needed to find, evaluate, and use reliable business information sources.
What can you do about this?
Linked below are some of the newest business databases available through Butler Libraries.