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MK 384 Marketing Analytics (Zhang)

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Welcome to the LibGuide for MK 384 Marketing Analytics.  This guide will help you find and review journal articles for your Academic Paper Review Assignment. 


Scholarly Articles

Scholarly articles may also be referred to as "journal articles," "academic articles," and "peer-reviewed articles."  Review the information below to help you determine the difference between scholarly and popular articles.


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Irwin Library: 317-940-9227
Science Library: 317-940-9937

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