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MK 384 Marketing Analytics (Zhang)

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Welcome to the LibGuide for MK 384 Marketing Analytics.  This guide will help you find and review journal articles for your Academic Paper Review Assignment. 

 

Scholarly Articles

Scholarly articles may also be referred to as "journal articles," "academic articles," and "peer-reviewed articles."  Review the information below to help you determine the difference between scholarly and popular articles.

Chart details popular and scholarly article differences. For popular articles, journalists or professional writers are the authors. They are written for the general public and often include color, photos, and advertisements. They tend to be short and are written so the average reader can understand them. They give broad overviews of issues that the public cares about, and they rarely cite their sources. They are recommended for general reading, finding topic ideas, and learning basics or perspectives for your topic. Scholarly articles are written by scholars, faculty members, researchers, or professionals in the field. They are written for other scholars or professionals, so they use a lot of technical jargon and academic language. They are mostly text with perhaps a few charts or graphs. They tend to be lengthy and cover narrow topics related to specific fields. They include full citations for many credible sources. Scholarly articles are recommended as sources for academic work or professional development. They also help you learn about new research being conducted in a given field of study.

Scholarly & Popular Articles by adstarkel. Used under CC BY-NC-SA 2.0.

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