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Welcome to the MK 384 Marketing Analytics LibGuide! Use this guide for:
- Direct links to data from the United States government
- Business databases available via Butler University Libraries.
The U.S. government collects and distributes more data than any other organization in the world, and much of that data is available through the U.S. Census Bureau, which is part of the U.S. Department of Commerce.
See below for examples of how major business news publications cite data that is freely available via the Census Bureau.
TIP: The LibGuide for "Government Information for Business" will direct you to many helpful search portals for government data. See link below.
Butler Business Databases
Provides industry research, industry risk rating reports, and business environment reports. Industry research reports provide key statistics, market characteristics, operating conditions, current and forecasted performance, major industry participants, and other information.
Mintel Reports offers product and industry market research reports covering US marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles.
Provides marketing data and reports on countries, companies, markets, and consumers from approximately 200 countries.
Choose "Sign in as guest" to access without creating an account. Limited to 3 concurrent users. SimplyAnalytics is a web-based mapping, analytics and data visualization program providing over 100,000 data variables.