Use these tools to analyze the circulation, ad rates, and reader demographics for print, internet, and broadcast publications:
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Who's Buying Series - Butler Libraries has a number of books from this publisher that analyzes such topics as: "Who's Buying by..." age, gender, product, activity, demographics, etc. Statistical data is compiled mostly from US federal government sources such as: the Bureau of Labor Statistics, the Census Bureau, the National Center for Education Statistics, the National Center for Health Statistics, and the Federal Reserve Board.
Who's Buying by Age
Based on data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey, this report provides weekly and quarterly spending data on what households buy, how much they spend, and how often they buy certain items. Also examines average spending before and after the Great Recession for seven separate age groups ranging from under age 25 to age 75 or older.
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