More detailed reports are available on public companies in the databases than on private companies. You will also find news about a company in a profile from a database.
Note: The profiles in company databases are brief overviews and typically do not include specifics on company marketing issues or strategies. Use other databases to find that information. (Ex: Use Mintel for information on consumers and products.)
For public companies, see the Form 10-K, which is an annual SEC report (government report). You can find the Form 10-K under the "Investors" section on a public company's website. See the Business section of the 10-K for helpful information on a company's products, customers, supply chain, and more. Also see the 10-K section on "Risk Factors." For help finding and using a public company's Form 10-K, see the "Company Research Tips" menu on this LibGuide.
Use the eBook databases linked below to find free books on business topics for your case study assignments.
Note: Industry research databases provide information on industries (ex: grocery store industry), not on companies (ex: Kroger). However, you can learn about the industry in which a company operates by reviewing a report in one of the databases linked below.
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