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EI101: First-Year Business Experience 2021-22 (all sections): Industry Analysis

Industry Analysis Resources

Trade sources can include trade publications and trade associations.  The databases linked below will provide articles from trade publications and links to associations.

Other tips on finding trade sources:

  1. Google industry keywords with the word "association."  ex:  "fast food" association
  2. Find an industry report and look for links to trade sources in the report (ex: First Research report).
  3. Use keywords to search a database and then filter results to trade publications.  (ex:  Business Source Complete database).

TIP:  Start with the First Research or IBISWorld database. Also try the BizMiner database for industry financial performance norms. For help with databases, see the tutorials linked on this LibGuide.

Try the databases linked below to find general business news articles (ex:  WSJ, Forbes, local business newspapers)

CONTACT

Email Butler University Libraries
Irwin Library: 317-940-9227
Science Library: 317-940-9937
CAT: 317-940-8575

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