Linked below are trade publications and organizations for professionals working in the advertising and marketing fields.
Look for other trade sources that will help you identify trends and issues relevant to your marketing plan. For example, if you are working on a marketing plan for a company/product in the restaurant industry, you will want to review the website for the National Restaurant Association.
Articles from trade publications (ex: Nation's Restaurant News) are available in the Business Source Complete and One Business databases.
Tip: You can Google for trade associations by searching with an industry keyword or phrase combined with the word "association." Example: "snack foods" association
