How to use this Guide
This LibGuide directs you to strategic communication databases and resources available through Butler Libraries. Freely accessible resources beyond the Libraries' collections are also included. Navigate this guide using the Tabbed Table of Contents to your left.
Questions? Contact me, the Librarian Liaison for Strategic Communication, via the Profile Box on this page.
Most often used databases for Strat Comm market research assignments!
Via questionnaires and interviews, MRI-Simmons provides a study of American consumer behaviors regarding: media usage, products/brands used, engagement with entertainment & leisure activities, and additional questions on behaviors, activities, and values. Survey participants' demographic, lifestyle and psychographic characteristics are also included.
Business Source Elite encompasses a selection of business disciplines, offering access to 492 active full-text journals, along with abstracted and indexed journals..
Complete Listing of Butler Business Databases - many used for Strat Comm research
Click on this chart to learn about other research databases that you can use for your research.
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