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Strategic Communication

Market Research Statistical Tools

Statistical Tools - statistics on what consumers buy, do, think, and value

  • How to read a Simmons Crosstab - how to interpret your Cross Tab results
  • Citing Simmons Insights:
    MRI Simmons Insights. (2017, Spring). Energy Snack Consumption and Recycling Behaviors based on Age Demographic [Data file]. Retrieved from Simmons Insights database.

Market Research Databases

Market Research Databases - provide reports and statistics on markets for:  consumer goods, services, companies, and activities (work, leisure, entertainment, etc.).


Email Butler University Libraries
Irwin Library: 317-940-9227
Science Library: 317-940-9937

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