LibGuides: Strategic Communication: Media Analytics

Social Media Analytics Tools

Simmons Insights This link opens in a new window
Simmons provides consumers' usage of media - including social media, website visits, broadcast media, device usage (mobile, tablets, laptops) and more. Access limited to 15 Butler-affiliated users at one time.
Statista This link opens in a new window
Statista.com provides companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.

MeltWater
Please note: Butler's College of Communication has a limited license to this media analytics tool. CCOM faculty/instructors demonstrate and teach this tool in selected Strategic Communication, Journalism, and Sports Media courses.
University of Colorado Libraries LibGuide on Social Media Analytic Tools
A University of Colorado Boulder Libraries' LibGuide pointing to subscription and free Social Media Analytics tools. Note the tabbed box that lists out the analytic tools that cover the various social media platforms, ex. Twitter, Instagram, etc.
Social Media Research Toolkit
A list of 50+ social media research tools that have been used in peer-reviewed academic studies. Many tools are free to use and require little or no programming. Some are simple data collectors and others are a more robust. Curated by the Social Media Lab at Ted Rogers School of Management, Ryerson University, https://socialmedialab.ca/
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See also https://socialmedialab.ca/apps/