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Strategic Communication

Types of Research - Scholarly

Types of Research

Quantitative - information collected and numerically represented

  • surveys
  • questionnaires
  • content analysis
  • longitudinal analysis
  • experiments - experimental condition & control group

Qualitative - information collected by observation & interpretive approaches

  • participant observation
  • interviews
  • focus groups
  • ethnography

Source:  Universal Accreditation Board, Accredited in Public Relations presentation.

Keeping Up-to-Date

Trade/Professional Magazines

Browse these professional journals to keep current on what what is happening in the Strat Comm world. 

CONTACT

Email Butler University Libraries
Irwin Library: 317-940-9227
Science Library: 317-940-9937

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