LibGuides: Strategic Communication: Strat Comm Research Definitions

Literature Reviews

How to conduct a Literature Review

USC Libraries has an excellent LibGuide page on conducting a Literature Review.
The University of Guelph, McLaughlin Library (Ontario, Canada) has a good overview on writing a Literature Review.

Dissect a Scholarly Artice

Anatomy of a Scholarly Article
This interactive page explains the different sections that are often present with scholarly/academic articles.

Market Research (Commercial Companies)

Market Research Companies

Market research companies contract out with businesses, organizations, educational institutions, government entities, and nonprofits to gather information about target markets and customers. It is an important component of business strategy and a major factor in maintaining competitiveness. Wikipedia

Major Market Research Companies include:

Nielsen	IQVIA
GfK	IPSOS
Kantar	Gartner

The above companies are large international companies. There will also be regional, local market research firms in your immediate geographic location. In Indianapolis, those companies include: SMARI, Concentrics Research, Marketvision Research Inc., etc.

Types of Research - Scholarly

Types of Research

Quantitative - information collected and numerically represented

surveys
questionnaires
content analysis
longitudinal analysis
experiments - experimental condition & control group

Qualitative - information collected by observation & interpretive approaches

participant observation
interviews
focus groups
ethnography

Source: Universal Accreditation Board, Accredited in Public Relations presentation.

Research Journals

Research Journals

Here is a sampling of strat comm academic/research journals:

Keeping Up-to-Date

Trade/Professional Magazines

Browse these professional journals to keep current on what what is happening in the Strat Comm world.

AdAge
AdAge.com provides online access to breaking news, editorials, and special reports on marketing/media issues and trends.

Butler Libraries has a subscription to AdAge's complete website content. Contact Librarian, Sally Neal, sneal@butler.edu, to obtain this login information.
Advertising Age
Indexed articles from AdAge website above. Name changed to AdAge in 2017.
Adweek
Public Relations Strategies and Tactics
Merged title of: Public Relations Strategist and Public Relations Tactics as of 2018.
PRWeek
PRWeek covers the modern business publishing brand, spanning online, print, events and social media coverage. Some content is behind an individual paywall subscription.

Strategic Communication