Strategic Communication

Types of Research

Quantitative - information collected and numerically represented

• surveys
• questionnaires
• content analysis
• longitudinal analysis
• experiments - experimental condition & control group

Qualitative - information collected by observation & interpretive approaches

• participant observation
• interviews
• focus groups
• ethnography

Source:  Universal Accreditation Board, Accredited in Public Relations presentation.

Research Journals

Here is a sampling of strat comm academic/research journals:

Trade/Professional Magazines

Browse these professional journals to keep current on what what is happening in the Strat Comm world.