How to conduct a Literature Review
Market Research Companies
Market research companies contract out with businesses, organizations, educational institutions, government entities, and nonprofits to gather information about target markets and customers. It is an important component of business strategy and a major factor in maintaining competitiveness. Wikipedia
Major Market Research Companies include:
The above companies are large international companies. There will also be regional, local market research firms in your immediate geographic location. In Indianapolis, those companies include: SMARI, Concentrics Research, Marketvision Research Inc., etc.
Types of Research
Quantitative - information collected and numerically represented
Qualitative - information collected by observation & interpretive approaches
Source: Universal Accreditation Board, Accredited in Public Relations presentation.
Here is a sampling of strat comm academic/research journals:
Browse these professional journals to keep current on what what is happening in the Strat Comm world.
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