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Social Media for Business and Personal Professional Use: Introduction

Social Media use for Recruitment

According to a recent survey conducted by Michigan State University, 36% of companies now use social media for recruiting.  In addition nearly 80% of adults 18 and older are online. See this graph, from the The Pew Internet and American Life Project, for an overview of Internet usage in the last decade.

Some interesting statistics:

If you work in higher education and want people to take notice of your work, department, or institution then consider promoting yourself through social media.

The Social Media Revolution

Welcome to Social Media

Welcome to the Social Media for Business and Personal Professional Use Libguide. This libguide will cover 5 social media outlets and provide information on how to get the very best out of your online professional profile. Using links to articles, websites and books; this libguide will also cover how businesses are encouraged to use social media to reach out to potential employees, clients and other similar businesses.

Social Media Explained With Donuts

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Social Media in the United States & the World

Social Media has boomed in the USA, with:

• 98 percent of Internet users spending time on social networks.

• 95 percent of adults 55+ engaging with social media.

Social Media is now a global phenomenon; it is the most popular online activity worldwide, surpassing emailing and web searching.

By the end of 2011, across the world, social networking accounted for 19 percent of all time spent online, or nearly 1 in every 5 minutes was spent on social networking sites.

(Source: “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed,”)


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