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Social Media for Business and Personal Professional Use: Blogs

Blogs for Personal Professional Use


Corporate Social Responsibility

This study uses social network access to examine interactions between corporate blogs dealing with sustainability issues and the blogosphere (otherwise known as “the world of web blogs”). This study introduces a prototype blog into the virtual atmosphere in the hopes of determining the degree to which individuals or firms are involved in a social network. The results show that stakeholders, individuals with personal interest or concern in something else, in combination with these sustainability blogs are a good practice for corporate social responsibility. In addition, the two can also open new ways to communicate CSR issues to key constituents online.

Why We Blog

This study looks at a more typical blogging that is done by individuals targeting the ordinary audience. Here the investigation looks at a small group of ordinary bloggers, who use blogging as a form of communication and expression. Aside from observation, a specific question that was researched was why people blog, or in other words what are peoples’ motivations. The results of this ethnographical investigation uncovered 5 basic reasons we blog: documenting life, providing commentary  or stating opinions, expressing deep emotions, articulating or thinking through ideas through writing, and finally maintaining community forum.

Diaries, On-Line Diaries, & Future Loss to Archives; or Blogs and the Blogging Bloggers Who Blog Them

The aim of this paper was to assess the archiving potential of blogs. A diary and blog are compared side-by-side to determine how each relate in terms of audiences, physical form, their private and public qualities, and finally their use as evidential forms. In addition, this paper seeks to point out how archives can be used to preserve blogs through a new development known as the Internet Archive, which offers the general public access to archived web pages dating back to 1996. Still remains debatable however because of the contextual information needed for on-line diaries and which diaries are worth preservation.

Self-Segregation or Deliberation? Blog Readership, Participation, and Polarization in American Politics

This paper looks at the relationship between blogs and political behavior, and how blogging is a good way for people to “test out” their claims. Through their research they found that few people read blogs on both the left and right ends of the political spectrum. Blog readers also seem to be more polarized than non-blog readers, and consequently the former is more involved in politics than then latter. In addition, the results show that those who read both left- and right- wing blogs as well as those who only read left-wing blogs participate in politics in a similar amount. Those who exclusively read right-wing blogs however, do not participate as much and thus one may assume that left-wing bloggers are attempting to build their social movement.

The e-Rise and Fall of Social Problems: The Blogosphere as a Social Arena 

This paper assesses the development of the blogosphere as a “cultural phenomenon” which offers claims-makers a public arena which they can utilize to further social problem claims. Through the use of public arena models of social problem construction by Steven Hilgartner and Charles Bosk (1998), blog created problems are examined to determine how the internet driven social problems compete for public attention. The results of this study suggest that blogs make the claims-making process more effective, have a large carrying capacity, and offer outsider claims-makers an opportunity to voice their opinions dealing with the social problem constructions. However, it should be noted that only a small number of blogs have become recognized as claims-making arenas and bloggers still face the same competition for conventional media attention as those claims-makers who still use traditional arenas.

Blogs for Business Use


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