Social Media for Business and Personal Professional Use: LinkedIn

This website is an overview of LinkedIn and how it works, providing historical information about the site and its concept. The website offers the individual advice about how to grow professionally through the use of LinkedIn. The website gives details of networking and researching advice as well as etiquette pointers. There is also a very helpful LinkedIn glossary and summary of terms, giving the reader an understanding of the key terms used on LinkedIn.

An extensive website article about how and individual should brand themselves on LinkedIn with a view to the creation of a successful profile. This is largely content orientated; what information should be put where, what should be written and how the user should fill out the relevant sections. It is broken down into steps that follow the layout of a LinkedIn profile. Essentially, this is a website about how to progress as a LinkedIn user and what the best practices the individual should employ in order to be successful using the site.

This is a 10-point article, written by Lida Citroen, focusing on LinkedIn reputation tips. This website contains advice about to how to preserve an online reputation and how the user should view their own presence on LinkedIn. This website offers advice ranging from how to incorporate certain searchable words into a LinkedIn profile to maintaining a target audience in mind at all times when creating or posting to a profile.

This website provides the basic advice on what the user should not do while using LinkedIn and how not to behave online. This 13-point advice article, written by Digital Marketing Managing Director Carolyn Hyams, places emphasis on how to preserve an online reputation. The article also offers advice on how to invite other users to join your group of connections and how to use the LinkedIn profile successfully. Although simple, the pointers about not appearing overly boastful on a LinkedIn profile are important.

This is an informative and in-depth website article advising how to best maximize the LinkedIn profile. The approach is more technical with pointers about getting to grips with the actual website as opposed to its content. The website includes information about how to make a user profile more discoverable through various settings, how to upload presentations and how to manage the skills and expertise section of the user profile. The article places emphasis on creating connections and gaining data points which leads to a stronger online presence.

This slideshow provides 7 of the most successful businesses on LinkedIn, and explains how they have managed to gain so much success. Companies include Dell, Hewlett-Packard, and IBM. Many of these companies have very similar pages, and some of the best practices that they use include posting recent blogs, tweets and other social media outlets, regularly post and re-post job openings, recommend regularly and ask to be recommended and generally just have as complete a company page as possible.

This website provides and in-depth look at the best practices that companies can use in order to attract a greater following, and become more successful through the use of LinkedIn. This advice ranges from how to set up a company page to what to post on a daily basis. Some of the more interesting advice looks at reposting banners regularly to give your page a fresh look, and to see which banners attract more clicks than others. It also states that companies should post Monday-Friday, from morning to midday, as this is LinkedIn’s busiest time.

see also https://www.relevance.com/?s=The+Benefits+of+LinkedIn+for+Businesses#