Social Media for Business and Personal Professional Use: Youtube

YouTube has become the most successful Internet website providing a new generation of short video sharing service since its establishment in early 2005 (Cheng). YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video (Burgess).

A young woman with magenta-streaked hair stands in her bathroom, speaking to a webcam. While few people older than 30 probably know who Jenna Marbles is, her popularity is unquestioned among teenage girls who live on the Internet. She has more Facebook fans than Jennifer Lawrence, more Twitter followers than Fox News and more Instagram friends than Oprah. Her weekly videos on topics as quotidian as “What Girls Do in the Bathroom in the Morning,” “My Favorite Dance Moves” and “I Hate Being a Grown Up,” place her in an elite club of more than one billion YouTube views, with more than eight million subscribers and growing. She is the definition of a YouTube celebrity (O'Leary).

Youtube is a great learning tool. The implications here is a possible shift from the basic archetypical vehicles used for learning today towards a ubiquitous usercentric, user-content generated and user-guide experience is not sufficient to use online learning and teaching technologies simply form the delivery of content to others (Duffy).

YouTube participants developed and maintained social networks by manipulating physical and interpretive access to their videos. The analysis reveals how circulating and sharing videos reflects different social relationships among youth. It also identifies varying degrees of “publicness” in video sharing. Some participants exhibited “publicly private” behavior, in which video makers’ identities were revealed, but content was relatively private because it was not widely accessed. In contrast, “privately public” behavior involved sharing widely accessible content with many viewers, while limiting access to detailed information about video producers’ identities (Lange).

YouTube is more of a social filter, allowing anyone to share content they find interesting rather than a way for aspiring creative people to show their creative abilities to the world. The outcome is a set of requirements, which describe better means for YouTube to support better authoring, and presentation of video. Where the core research direction is focused on the self-representation of humans in the realm of their creative possibilities on one side as well as the stimulation of new insights on existing material to stimulate new creative impulses (Kruitbosch).

This article looks at what businesses should do when promoting their brand or product through YouTube. It lists 10 of the best practices that you should use. Some of the more interesting parts of this article focuses on making videos available for YouTube mobile as well as the website itself. Mobile use is almost exactly the same as computer use according to a Google research paper. It also encourages businesses to create “content” as opposed to just creating adverts. People are more likely to go seek a video that is entertaining and original, as opposed to just a commercial.

This article focuses on small businesses and offers advice on how to create and market a YouTube video. Advice includes not expecting a viral video, and to focus on specificity rather than just raw numbers, watching a lot of YouTube videos to see what is popular and what people are responding to in similar products, and to encourage user comments on the videos as a form of feedback and interaction with potential customers/clients.

This article looks at optimizing your YouTube videos in order to rank higher in search engines. SEO (Search Engine Optimization) is becoming more and more important as more companies and businesses aim to capitalize on social media and the internet in general. The higher up your product video can be on the search engine result, the more people will see your product. The advice focuses on optimizing thumbnails, and carefully choosing the tags that are associated with your product and video.

This article highlights the uses and usefulness of YouTube for businesses. The three main uses are to inform, educate and entertain. It includes a list of ways YouTube can be useful like in advertising, how to’s, and demos. It includes tips to make great videos for your business including how to make good content, plan ahead, and use high quality production. It advises that people need to invest a lot of energy not only making the video but more importantly, to promote it.

This article demonstrates how businesses can use YouTube to show their products in action. Companies that sell over the Internet are limited to distribution on channels, so YouTube can be used to reach out to other customers. They are able to share and engage with customers. They can also upload video tutorials to demonstrate an expertise in their specific field. It is also a way to establish their brands personality.