EI 101: First-Year Business Experience 2024-25 (all sections): Technology Analysis

TIPS on finding trade sources:

• Google industry keywords with the word "association."  ex:  "food processing" association 
• When you find a trade association website relevant to the industry, review the site's menu headings and/or use the search box on the site to look for information for your analysis (ex:  technology trends). 
• Find Trade Source websites in an IBISWorld report by going to the "About this Industry" section of the report. Look for "Additional Resources."  
• In a First Research industry report, look for the Websites section to find links to trade sources.
• Use keywords to search the Business Source Complete and One Business databases, and then filter results to trade publications.  

TIP:  Start with a company's Form 10-K, which is a government source. Look in the Business section of a public company's Form 10-K for information about the industry in which it operates and related technology trends.

TIP:  Start by looking for WSJ articles.  Try Google to find WSJ articles.  Example:  "fast food" site:wsj.com 

The WSJ also has many articles on technology trends.  Try this Google search:  food technology site:wsj.com 

You can also go directly to the "Technology" section on WSJ.com to find information on technology trends.

Try the other databases linked below to find general business news articles (ex:  from WSJ, Forbes, local business newspapers).