EI 101: First-Year Business Experience 2024-25 (all sections): Consumer Trends Analysis

TIPS on finding trade sources:

• Google industry keywords with the word "association."  ex:  "food processing" association 
• When you find a trade association website relevant to the industry, review the site's menu headings and/or use the search box on the site to look for information for your analysis (ex:  consumer trends). 
• Find Trade Source websites in an IBISWorld report by going to the "About this Industry" section of the report. Look for "Additional Resources."  
• In a First Research industry report, look for the Websites section to find links to trade sources. 
• Use keywords to search the Business Source Complete and One Business Databases, and then filter results to trade publications.  

TIP:  Start with a company's Form 10-K, which is a government source. Look in the Business section of a public company's Form 10-K for information about its customer base.

TIP: Start by looking for WSJ articles. Try Google to find WSJ articles.  Example:  "fast food" site:wsj.com

Try the databases linked below to find general business news articles (Forbes, local business newspapers).