Trade sources can include trade publications and trade associations. The databases linked below will provide articles from trade publications and links to associations.
Other tips on finding trade sources:
Tip: Review a public company's Form 10-K (SEC filing) for information about its customer base.
Via questionnaires and interviews, MRI-Simmons provides a study of American consumer behaviors regarding: media usage, products/brands used, engagement with entertainment & leisure activities, and additional questions on behaviors, activities, and values. Survey participants' demographic, lifestyle and psychographic characteristics are also included.
Try the databases linked below to find general business news articles (ex: WSJ, Forbes, local business newspapers). Tip: Try Google to find WSJ articles. Example: "fast food" site:wsj.com
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